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Foodie Obsessed

Archive for the ‘Advertising’ Category

May 4th, 2007

Rachael Ray, a Healthier Generation & Donuts

You know, it does seem like an odd series of events. Only a few people have noted the conflicting news.
Rachael Ray has begun a partnership with the Alliance for a Healthier Generation at the same time that her Dunkin’ Donuts promotion is kicking in. Hmmm…let’s fight childhood obesity, but first take a quick detour by […]

By Tracey Thompson -- 0 comments

May 2nd, 2007

Rachael Ray’s Dunkin Donuts Campaign is Launched

I saw the first of what I am sure are a lot of advertisements with Rachael Ray promoting Dunking Donuts.
I suppose it is a little clever. Since I think of Rachael Ray often as half-human/half-gerbil, this should be a successful campaign. They have her running in and grabbing a coffee and bagel for the road. […]

By Tracey Thompson -- 1 comment