Martha Stewart’s New Season and Macy’s Home Product Line
Martha Stewart begins her new season this week. She “ushered” in her new show with guest, Usher and her three donkeys.
The week involves a lot of self-promotion for Martha. Her new home-ware line has debuted at Macy’s. Macy’s Flagship store in New York City has utilized all of their window displays to promote her product line. This is a first for the department store. They have never dedicated their windows to promote just one line.
This new product line hopes to be a win-win for both Macy’s and Martha Stewart. Macy’s financial numbers have not been the best and Martha Stewart OmniMedia has posted losses for a second quarter. We will see if the Martha Stewart brand works its Magic.
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POSTED IN: Martha Stewart, TV
1 opinion for Martha Stewart’s New Season and Macy’s Home Product Line
Tammy
Sep 12, 2007 at 6:19 pm
When I was in Michael’s craft store the other day, I noticed she is now selling jewelry kits. And, they weren’t cheap considering how little materials seemed to be in them.
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