Rachael Ray’s Dunkin Donuts Campaign is Launched
I saw the first of what I am sure are a lot of advertisements with Rachael Ray promoting Dunking Donuts.
I suppose it is a little clever. Since I think of Rachael Ray often as half-human/half-gerbil, this should be a successful campaign. They have her running in and grabbing a coffee and bagel for the road. The smoke trailing behind her. I guess the only way for anyone to do all she does is to OD on coffee.
According to the PR Newswire:
Created by Hill Holiday of Boston, Massachusetts, the new $40 million multi-channel marketing campaign consists of a media mix of television, radio, print, outdoor and online spot placements. In addition, Dunkin’ Donuts will augment its advertising campaign with in-store marketing and personal appearances by Ray to benefit the brand. The campaign reflects the company’s “America Runs on Dunkin’” platform and showcases Ray on the move at a fast pace, visiting a Dunkin’ Donuts store for her morning coffee and bagel.
“Rachael Ray embodies the spirit of our loyal customers,” said Robert Rodriguez, Dunkin’ Donuts brand president. “As an energetic self-starter, she not only understands the benefits of a great-tasting cup of Dunkin’ Donuts coffee served fast, she also counts on it to fuel her every day.”
As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin’ Donuts through 2010. Ray will also lend her perspective to the Dunkin’ Donuts culinary team in the development of new, “better for you” food and beverage options.
If you have missed the ad, don’t worry I am sure there are many more to come.
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1 opinion for Rachael Ray’s Dunkin Donuts Campaign is Launched
Sabrina Brown
Jul 12, 2007 at 9:09 pm
I was a cup…. :) nice seeing you
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