Foodie Obsessed

Angela Mount Moves from Wine to Coffee

by Tracey Thompson on April 29th, 2007

I was reading Celebrate Wine by Tammy Powley and just read about how Angela Mount–the wine taster extroidanaire that has her taste buds insured for $20 Million–will now be working with the Coffee Company Percol.

From Decanter.com:

Former Somerfield wine chief Angela Mount is turning her multi-million pound palate to coffee.

Mount – who made headlines around the world three years ago when Somerfield insured her taste buds for £10m (US$20million), saying at the time that they were ‘vital to her job’ - will advise Fairtrade and organic coffee company Percol.

She will advise Percol on how to raise its consumer profile by addressing the parallels between coffee and wine.

‘Until recently, people have tended to have a fairly simplistic view of coffee and this was mainly geared around strength,’ said Mount. ‘The wine industry has played a massive part in increasing people’s experience of taste. Coffee is as diverse as wine. As with wine, soil, topography and climate produce different styles and flavours.’

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POSTED IN: Coffee, Misc. Foodie Stuff, Wine