Foodie Obsessed

Jamie Oliver Packs on the Pounds!

by Tracey Thompson on August 28th, 2006

Is it true or is it just an illusion? Has Jamie Oliver tipped the scales?

It looks totally real! Doesn’t it?

From Daily Mail:

The 31-year-old celebrity chef spent four hours being cocooned in latex before emerging as a waddling lard-tub for an advert to promote the follow-up to his Jamie’s School Dinners series.

He clutched a brace of burgers in his sausage-like fingers before climbing aboard a motor scooter which duly buckled under his weight.

There was no doubting the message that junk food piles on the pounds.

“He did look very convincing as a fat person,” said a passer-by who saw the ad being filmed in Peckham, South London.

In his controversial series, Oliver highlighted the shocking lack of healthy food in the average school menu. He used controversial tactics including showing pupils unappetising vats of processed meat to educate them on what they were really eating.

His claim that British school dinners were the “laughing stock of Europe” sparked a major public debate and ministers made plans to encourage healthier eating.

More than 270,000 members of the public signed Oliver’s petition to ban junk food from the school canteen.

At the time, dietitian Rosan Meyer said it was “the cleverest piece of public health education we’ve had in many years”.

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POSTED IN: Jamie Oliver